Blog about the repair of apartments and houses. How it's done, how it works, how it works

11 February 2013. All about drywall. Since the time of ancient Egypt, people have known about plaster finishing. The natives of America were the first to suggest placing a layer of gypsum between sheets of paper. They were residents of the United States of America Augustine Sackett and Fred Kane. Augustine Sackett decided to patent his new invention and the process for making it in 1884. Already at that time, many said that this invention could remain smooth for a long time and not crack over time. In the future, drywall will establish itself in the market and displace plaster. Looking for a good clinic for plastic surgery? Our clinic is perfect for you, our rhinoplasty is perfect for you, you can learn more about our clinic on our website Also on our website you will receive a free consultation from our specialists.

True, it was in those days that gypsum was not used as widely as it is now, but many famous inventors began to support and develop this idea further. Already in 1908, the design was improved, and a layer of gypsum was placed between two sheets of cardboard. A little later, a closed edge was created, with the help of which drywall sheets began to look more modern. However, in those days, people still did not trust such a building material as drywall, and also preferred to choose plaster. Its main purpose was to replace old plywood boards. Drywall began to show itself already in the years after the Second World War, when people had to quickly restore the destroyed premises. Why are online casinos so popular? Because no matter how much they fight against gambling at the state level, people are still ready to take risks for the sake of winning.

And sometimes winning is not the main thing, only the excitement itself, a surge of adrenaline, those sensations that can yes, matter. What are asynchronous motors? These are electrical devices that run on AC power. Their most important feature is that the frequency of rotation of the rotor in such equipment corresponds to the frequency of rotation of the magnetic field. Thanks to this, the invariable is observed. The interior of the kitchen is created based on their own preferences. Furniture, decoration, accessories, utensils must meet the needs of the hostess so that the process of preparing food, as well as eating it, is comfortable. Household appliances and appliances in the kitchen not only play a supporting role in this, but also complement. Greetings to my readers! If you found my blog on the Internet, then you, like me, are interested in everything related to the repair and design of premises. Well, nice to meet you! My name is Sergey Anatolyevich Kalashnikov, I was born on December 6, 1981.

Usually causes enthusiasm among those who have just received their own housing. Those who have already experienced repair work in their own home are much more restrained in their emotions. They are aware of the hassle that the beginning of the repair entails, and how much effort will have to be made to get a good result. Let's take a look at where to start.

Apartment renovation: where to start and sequence

04/12/2019 Read in 3 minutes.

Apartment renovation is a global and time-consuming task, but many difficulties can be dealt with relatively easily if everything is thought out and calculated in advance. This will help save time, effort and finances of the apartment owner.

Apartment renovation in Moscow inexpensively from a private master

04/09/2019 Read in 3 minutes.

When looking for a repair team, everyone is faced with the problem of choosing whom to contact: a private master or a team, companies that are on the "rumor", those who have been contacted by friends or acquaintances. Most often, they take their services cheaper "from the side", only whether it will really be possible to save money, time spent and health. In this article, we will tell you about what you should pay attention to when you can not decide.

Interior design of a one-room apartment of 47 sq.m in a modern style

04/06/2019 Read in 3 minutes.

The modern style of apartment design reflects the rapid reality, which is changing rapidly. In our time, a person simply has no time to sit thoughtfully by the fireplace, but he is not able to constantly maintain such a fast pace. Therefore, for interior design in a modern style, it is necessary to approach carefully and deliberately.

Photo + Video of the repair of an apartment of 124 sq.m in Art Deco style

04/05/2019 Read in 3 minutes.

The customers of the project are a married couple with a teenage child. It was very important for them that the apartment turned out not only aesthetically pleasing and beautiful, but also comfortable. The biggest stumbling block is planning. The apartment has the shape of a quarter of a circle, which, in fact, was the main problem. By the way, the designer managed to solve it in the best way for this, making this apartment really comfortable for the household.

Photo + Video of renovation of an apartment of 87 sq.m in a loft style

04/04/2019 Read in 3 minutes.

We present to your attention a luxurious apartment with a designer interior, made in the loft style. The key task set before the designer was to create not only a stylish, but also a comfortable space. In the apartment, after all the repairs were done, it should have been very comfortable.

Photo + Video of renovation of an apartment of 120 sq.m in the neoclassical style

04/03/2019 Read in 3 minutes.

A solid and respectable apartment in a neoclassical style perfectly emphasizes the impeccable sense of taste of the owners, their love for luxury and craving for perfection in small things. Absolutely every detail is thought out here, from the finishing materials of walls, ceilings and floors to fittings and the color of lamps. This approach of the designer made it possible to implement absolutely all the ideas of the customers, embody all their ideas and make the apartment exactly the way they imagined it.

Photo + Video of renovation of an apartment of 150 sq.m in the neoclassical style

03/30/2019 Read in 2 minutes.

A chic four-room apartment in a neoclassical style is able to conquer and charm even the most sophisticated and demanding connoisseurs of luxury. Everything is perfect here: from finishing materials to decorative elements, which the designer selected with special trepidation and love. Close attention to detail is one of the most important distinguishing features of this interior, which distinguishes it favorably among hundreds of other design projects.

Photo + Video of renovation of an apartment of 265 sq.m in a classic style

03/29/2019 Read in 3 minutes.

The interior of the apartment in the residential complex "Right Bank" conquers with its elegance and sophistication. It is impossible not to fall in love with her, because she is especially beautiful. Every detail is thought out in the interior design: from finishing materials to fittings and textiles. Even sockets and switches are matched in full accordance with the overall style of interior decoration. That is why the space looks very harmonious and holistic.

Photo + Video of the repair of an apartment of 70 sq.m in Art Deco style

03/28/2019 Read in 3 minutes.

Renovation of an apartment for a young family was made according to the design project. The apartment is very bright, spacious and comfortable. The furniture and all decor were selected in full accordance with the general concept of space design, so the apartment looks very harmonious, holistic. We invite you to get acquainted with the features of interior design in even more detail.

Photo + Video of the repair of an apartment of 106 sq.m in the style of minimalism

03/26/2019 Read in 3 minutes.

It was extremely important for the customer's family that the interior of the apartment turned out not only stylish and aesthetically pleasing, but also comfortable for life. The main requirement is maximum comfort for all households! Well, the designer managed to cope with this task perfectly, emphasizing his professionalism and love for the job.

Photo + Video of renovation of an apartment of 140 sq.m in fusion style

03/22/2019 Read in 3 minutes.

We present to your attention the design project of an apartment located in the Mayak residential complex. The customer of the project is a young girl who wanted to create a modern and comfortable apartment for herself and her parents.

Photo + Video of renovation of an apartment of 210 sq.m in the neoclassical style

03/21/2019 Read in 3 minutes.

Your attention is presented to the implemented design project of an apartment located in the LCD "English Quarter". At the very beginning, the owners had a desire to make the apartment modern and functional, but in the course of a conversation with the designer, they realized that the traditional classic style was still closer to them.

Photo + Video of renovation of an apartment of 100 sq.m in a modern style

03/20/2019 Read in 3 minutes.

Interior design and renovation of a four-room apartment is 100 sq.m. Much attention is paid to the issue of planning solutions, which is why the apartment turned out to be very comfortable and functional. All family members will feel comfortable and cozy here - no one will feel cramped.

Photo + Video of renovation of an apartment of 100 sq.m in a classic style

03/19/2019 Read in 3 minutes.

Renovation of an apartment with a luxurious design is made in a residential complex of the premium segment. Its distinguishing feature is luxury, expressed in decorative elements with hints of gilding, and furnishing with Italian furniture gives an additional zest.

Photo + Virtual tour of the apartment of 114 sq.m in a classic style

03/15/2019 Read in 3 minutes.

A classic is something that will never, under any circumstances, go out of fashion. In this opinion, not only eminent couturiers are similar, but also designers who clearly trace the trend of increased interest in this stylistic trend. The customer of the interior of the apartment is a girl with an impeccable sense of taste and solidarity with the opinion of designers and stylists.

Photo + Virtual tour of the 133 sqm Art Deco apartment

03/14/2019 Read in 3 minutes.

We offer you to take a short virtual tour and get acquainted with the interior of the apartment of 133 sq.m in the Setun Valley Residential Complex. The owners wanted to see the new image of their home as light, but at the same time luxurious, emphasizing the status and material well-being. It was very important to make sure that pomp and chic did not frankly strike the eye, which the designer managed to realize at 100%.

Photo + Virtual tour of the apartment of 167 sq.m in neoclassical and art deco style

03/13/2019 Read in 3 minutes.

In this apartment, it was necessary to clearly divide the area for guests and the rest of the owners, as well as make 3 full-fledged mini-apartments from the bedrooms, each of which will have its own bathroom and dressing room. The task was, frankly, not easy, but the large footage and experience of the designer made it possible to take into account absolutely all the requirements of the project and implement it in full accordance with the expectations of the hostess.

One well-known blogger uploads photos of his apartments after renovation. He pumps in a lot of money, even takes into account trends, but in the end everything looks like a bathhouse on a collective farm. Do you know why?

There is a great Russian tradition: once every ten years to make cosmetic repairs in an apartment or office. I decided not to wait so long, my heart demanded a change. I turned to the designer for help, and so as not to break my head, and to travel abroad, and not to the construction market.

1 Meet Zhenya Matveenko, an architect-designer and my friend. We discussed not only my repair, but also the secrets of designers and misconceptions of customers. It turned out to be an interesting story, in the spirit of "destroyers of legends."

2 Interior design is expensive! Misconception number one. The cost of the designer's work is only 10-15% of the repair cost. A small price to pay for not having a headache.

3 “Why is he needed at all? I myself know what color the wallpaper should be!” Zhenya says that usually either very rich people use her services, or vice versa - "mortgage holders" students. For the former it is a matter of status, for the latter it is a rational approach to the arrangement of their 20-meter studios. But the middle class is most often conservative and distrustful. They hire construction crews, but the selection of materials is entrusted to a consultant from Leroy Merlin.

4 “Masha, tell me, did you go to courses!” Another scourge of society is repair on the advice of friends. Somebody somewhere heard or went to a month-long interior design class. Compared to them, a typical repair from a developer is a standard of style. Zhenya, after six years of hard study at the Moscow Architectural Institute, happens to be redone after the "girlfriends" of the owners, when a fresh apartment turns out to be unsuitable for life.

5 The work of an architect is not just finishing. This is, first of all, organization of space. She helps to make the apartment as comfortable as possible for life. The task of a designer, like a doctor, lawyer, hairdresser or any other specialist, is to professionally and effectively solve the problem. You really can choose the color of the walls yourself.

"Before and after"

6 “My husband wants one thing, I want another! We will not make repairs until we agree.” Most of the time is spent not on working on the project, but on negotiating with the client. Sometimes you even have to act as a family psychologist. Men have a strategic approach, and global thoughts. Wives are closer to reality, in our society they are more often involved in housework. There are many disagreements. So repair is like a test of a relationship.

"I have a test for women," Zhenya says. - "When I work with a woman, I ask a simple question: is she ready to wear a red dress? If she says no, I will not offer bold and bright solutions. Even if she likes the picture, then it will be difficult for such a person to live in such an interior" .

7 “Life kills any repair!” And this is no longer a delusion! It is not enough to make a beautiful design and implement the project: often after six months, the owners of the apartment disfigure the interior so much that it is unrecognizable. Shelves full of knick-knacks and dust collectors, a refrigerator plastered with magnets, things piled in a corner ... but if the first is easy to get rid of, the second means "jamb" in the design. It is important to immediately make as much storage space as possible. In a properly organized space, you don’t want to arrange a srach, it itself calls for order. Even a cup of coffee left on the table or a dirty plate will be annoying.

“I will freshen up the apartment with accessories!”

Zhenya wrote a good article about how everyday life kills design. The first tip is to get rid of the fridge magnets and the kitchen will sparkle differently. Decided to give it a try, what do you think?

8 “Honey, I have nowhere to store clothes, I want a dressing room!”

"Before and after"

The dressing room is good, but the extra trash is bad! Get rid of what you don't wear. Order in the closet - order in the head.

Zhenya gives great advice on how to get rid of really unnecessary things, because it's a pity ... just turn the hooks on the coat hanger upside down! If you put on a piece, hang it back as usual. After a month or two, you can see what clothes you don't wear. Here it is to be safely thrown away and donated!

9 “I know where the safes are for each client!” The designer has to be not only a psychologist. Zhenya shared several stories from her practice. For example, that in all large Moscow offices, in the offices of the general director, there is always a secret exit. In case of checking the UBEP or other need to leave unnoticed.

10 So why do you need an architect to renovate an ordinary apartment? To make the house comfortable and beautiful, plan the space so that you do not have to spend a lot of time on the simplest household tasks. So that the house becomes a place of rest from the routine and schedule, and not a springboard for wars with "everyday life". You need to relax at home, and you can do this only in an apartment made wisely.

Are you thinking of doing a renovation?

Do-it-yourself apartment renovation aslan wrote in February 15th, 2018

For a long time already I intended to tell about the repair in my apartment, but I still could not get together. Repair with his wife decided to do it on their own, because. the repair time is not limited, and the hands seem to grow more or less from the right place.
Actually, here is the apartment:

2 rooms, corridor, separate bathroom, dressing room, large balcony and good kitchen. The apartment was rented out with a pre-finishing repair - the walls were leveled, the screed on the floor, the electrician was divorced.

I took the apartment myself. I brought a multimeter, a laser level, a bubble level and a thermal imager to the acceptance (I checked the windows, because the acceptance was at the end of November). Of the jambs, I wrote only increased voltage in the apartment. I measured about 300 V. While they were signing the acceptance certificates, the jamb had already been eliminated. By the way, in the future, household appliances burned in several apartments, because. zeros burned out in many places, and voltage control relays set ones.

Unfortunately, a lot of photos from the beginning of the repair have disappeared. Only a small part remained.

The renovation started with plumbing. Decided to do on Rehau. I chose this particular manufacturer, because. It seems to me that the highest quality connections are obtained on rehau + any person, without any experience, is able to assemble everything himself.
He immediately discarded the metal-layer (acquaintances flooded the neighbors and owe 400+k for repairs in court), but there is practically no experience with simple polypropylene pipes, and anyway, from time to time, I hear stories about leaks or weak pressure due to poor-quality connections.
Assembled the manifold.

I believe that the use of systems from water leaks is simply necessary. These are two green ones. Electrical. The overlap time, if I'm not mistaken, is 12-15 seconds from the moment the sensor is triggered. Looking ahead, I will say that I installed 5 sensors - 1 in the toilet and 2 each in the kitchen and in the bathroom. By the way, the company of this system is Vugatti =)
There are no gearboxes and oblique filters in the photo. They actually are - in the place of tap from the riser.

It turns out that it conducts to power the system control unit from water leakage and lighting in the inspection hatch.

I did not take a photo of the water sockets, because no one cares.)
The whole thing was sewn up with a drywall and made revision hatches.

This is where I made the biggest mistake of the entire renovation. Made the hatch open down. I had to do it up. After the tiles were laid, it turned out that the door was just VERY heavy, and besides, it cannot be opened all the way down, because. the edges of adjoining tiles just chip off... Now changing the filters is very difficult.

Then I started doing the bathroom. And, a few months after acceptance, I noticed that there was no extractor hood in the bathroom. Wrote a complaint to the builder. I was told that the review period is about 40 days + another 40 days for elimination. In total, it turns out almost 3 months. Especially since I'm not the only one with this problem. Someone decided to wait. They waited, but they just punched a hole in the ventilation shaft. Nobody did any connection to the air duct, which, of course, is not correct.
I had to do it myself.
In the toilet, I almost had to break the wall and pull out a little air duct. Next, fix an ordinary tee by 100mm and bring it out to the bathroom from one branch.

Of course, the draft is not so strong along the branch, but if you first close the ventilation in the toilet with a sheet of paper, then in the bathroom a sheet of paper also sticks. Moreover, the bathroom will have an electric hood.
Next, you can proceed to the bathroom

Bathroom width 178.5. The width of the bath itself is 178. I don’t remember the mass of the bath exactly, but something in the region of 120 kg.
To install it, it was necessary to break the doorway, the help of three more people and then a jack on wheels))
Cast marble bathroom. Considered double. My wife and I basically fit there)
It was necessary to make 5 holes for the faucet in the bathroom. The store asked for 1500r per hole. Were sent) It is elementary done independently with the help of a pen or a Forstner drill.

On the bathroom, you can already see a connected waterfall-type faucet and a hose for a shower head. In addition, a faucet for an overhead rain shower is installed on the wall.

The bathroom stands on a small brickwork. there was a step in front of the bathroom.
Step form.

There will be an LED strip on the step.

I made waterproofing on the floor in the bathroom and toilet. He laid a warm floor in the bathroom, poured a self-leveling mortar on top.
We bought a good tile (at least it seems to me so). Firm Emigres (Spain). But, before laying the tiles, I made myself a small homemade tile cutter. It makes no sense to buy an electric tile cutter, it is unprofitable to rent. Spent about 70 minutes creating it.

The vacuum cleaner is connected and the necessary cut is adjusted. The minimum could be cut off by 2 mm - the thickness of the disk. Just enough for 1 repair - tiles in the bathroom, toilet and floors in the kitchen and in the hallway. For the entire repair, ONLY 1 tile was broken, although in all stores it is advised to take "for marriage" + 10%. These 10% now lie with us and take up space))

But, before laying the tiles on the walls, they made the floors. Wanted with a pattern. We chose floors with the 3D effect. No 3D and does not smell. This is the second time outsiders have been hired. And the second time was not without jambs (the first time the riser with hot water was soldered and the dryer was transferred). To be honest, we are not very happy with the result. The only plus is that these floors water will definitely not seep through them. So it was possible not to do waterproofing.

In the toilet:

In the bathroom:

Tiles were laid for the first time. I think it turned out pretty well. Wherever there are taps in the drywall construction, hatches are made with magnets.
Washed down at 45 degrees, also made on my machine. True, the perfect cut did not work out there, so I had to bring it “to mind” with the help of a grinder.

The boiler is already hanging on the top right. Next to the toilet is a sink and a hygienic shower.

In the bathroom, we decided to make two countertops on our own. Outcome:

Still very dirty. A step was laid out with the same mosaic.

All communications are under the sink. Only the chrome siphon is visible. Communications are hidden in a box, which is also made on magnets so that it is possible to get close to the connections if necessary.

The step has an LED strip. Looks very cool. Creates a romantic setting

Everything was cleaned and washed. Installed faucet, sink, mirror with LED lights and a curtain on the bathroom. The curtain rotates and extends. Very comfortable. Rain shower over curtain.

This article was written by me for private craftsmen, small teams and owners of repair companies who experience a shortage of orders for apartment renovation or their unstable flow (sometimes dense, sometimes empty).

I have been working in the construction field for quite a long time with different directions, in particular, with the direction of repair and decoration of apartments / cottages, and, analyzing the requests I receive, I see that the state of affairs for each applicant is the same, despite the fact that clients are from different regions and , often, really masters of their craft, caring for a quality result for their customers.

Each of them is experiencing real difficulties in attracting customers - below are the main formulations of this need:

• how to attract customers for the decoration and renovation of apartments,
• how and where to look for clients for apartment renovation,
• how and where to find clients for apartment renovation,
• how and where to get clients for apartment renovation.

Word of mouth is unstable, Avito stopped working, paid advertising (Yandex direct, the site and its promotion) are expensive, but the money is gone, and there were no calls and no.

In this article, I will share with you effective online methods to attract customers to your repair business.

Remember! If some method did not bring you results, analyze why. 95% that you use this tool ineptly. You need to test different approaches, analyze the result, test further. As soon as the result has gone, think about how to strengthen it.

Video presentation:

10 offline ways to attract customers for apartment renovations

Before writing this material, I studied what others write on this topic. And I was surprised that there are simply no worthy full-fledged materials. From article to article the same thing is rewritten ...

Therefore, at the very beginning, I will give in the form of a short list of offline methods (hackneyed, mentioned on the Internet) to attract customers to the repair business. The effectiveness of this or that method is different and depends on the advertising message (offer), design, location, etc.

I can’t give any specifics on these methods, because. I specialize exclusively in attracting customers from the Internet. If some method interests you, look for details on its implementation on the Internet.

The methods are as follows:

• promotions and flyers;
• advertising in entrances, elevators, on fences;
• cooperation with designers, architects;
• partnerships with companies in related fields (which have your target audience);
• advertising in regional print media (newspapers, magazines);
• word of mouth (this is “for dessert”, appears when a reputation and satisfied customers are gained).

And now let's move on to the most interesting and effective - online ways to attract private orders for the repair and decoration of apartments.

How to write an advertisement for apartment renovation

Right now, go to Avito or any other bulletin board and scan the ads in the apartment renovation section, I saw this quiet horror:

What do you think? Impressive?

What do you think:

• Do ads with prices of 100-800 rubles look effective and realistic?
• Is it good to optimize ads for queries that users type (I, in particular, typed “apartment renovation”)?
• Do the images of some ads catchy?

Of course, all this is subjective, but for the most part it works poorly.

I will give you a few basic things that you should know when compiling (writing) ads for bulletin boards or for printed flyers:

• Forget about common words, promises, "guarantees". Almost all ads are full of this. It’s not just that they don’t believe in it, they don’t pay attention to it. Focus solely on what really matters to your customers. Remember what customers ask you in communication. What are they paying attention to? What are they afraid of, etc. And focus on that in your ads.
• Write briefly, clearly, to the point. Forget about "water" and empty titles and texts. This does not work. No one will read "sheets" of text, especially if they are not formatted (not broken into paragraphs). Turn your ad into a set of clear talking points.
• The headline should hook and make you click.. The headline should engage in subsequent reading of the ad. You have to "hit" a potential client. To do this, you must know your audience and feel their pains and needs.
• Catchy announcement photo. Think about how you stand out and what will help to select your ad and click on it?
• Compose lots of ads and test them. Form at least 10 different ads with different headlines and photo announcements. Turn them on one by one and measure the result in the form of views and the quality of hits. Record the result in a spreadsheet (Excel or Google Docs).
• The text of the ad must be written in the language of benefits. Forget about "quality building materials" and similar clichés. Turn it into "building materials with a written 25 year warranty" and so on.
• Do not make mistakes in the text. Mistakes scare away and drastically reduce the conversion rate. You form a negative opinion about yourself immediately.
• 1 service = 1 ad. If you are engaged in “renovation of bathrooms”, you should have separate ads for “renovation of combined bathrooms”, “repair of a separate bathroom”, “combination of a bathroom”, “repair of a toilet 1.5 sq.m.”. And in each individual case, you must adapt the description for a specific service. If it is possible to indicate prices for a ready-made solution, do it.
• Indicate your real name + add a personal photo. You want people to believe in you and pay money in the future. So don't hide. Remove the distance between you and the client. Show that you are a real person.
• Do not replace the description of the service with a link to a site with this description. Do not be lazy to write an ad for the bulletin board. You will lose the lion's share of the audience by posting links to third-party resources instead of posting a description here and now.
• Use keywords in ads. Organically enter phrases related to your ad in the title and text.
• Respond promptly to inquiries. Whether it's private messages in your account or calls with SMS. Stay connected and don't get cold.

Where to place an ad about apartment renovation (bulletin boards)

Method 2. Avito.ru

In fact, a free way with the ability to buy a variety of advanced packages with advertising features (highlighting in the search results, lifting, etc.).

Register, in the "Services" section, post your ad. Make it as selling as possible in the sense that:

• show the benefits of your offer;
• deal with the most common objections;
• answer key questions;
• show the high value of your offer;
• provide examples of your work.

Method 3. Exchanges of orders for apartment renovation (aggregators of repair services)

For you, I have made a selection of such platforms-exchanges. Register, fill out your profile with high quality, find opportunities to increase the return of your account on a specific site. Earn a good rating and go!

24+ exchanges of orders for the repair and decoration of apartments (aggregators):

Method 4. Social networks (Vkontakte, Facebook, Instagram)

Focus on photo publications (examples of work from real objects) with a description of what you do, how you do it, why you do it. All these nuances will show your potential customers your professionalism and attention to detail, this is very important.

To unroll use:

Each of the methods is working and brings customers. Just take and implement!

Method 5. Global and local business directories

Global catalogs are usually either a separate section of a larger portal or a standalone portal.

They can be both general-thematic (that is, divided into various thematic categories, including “apartment renovation”), as well as specialized, where only construction sites are located.

Usually all directories have a link to the region.

However, also pay close attention to local, regional directories.

For example, in Moscow districts have their own forums and directories. Stay in them.

Or, for example, you are from the city of "Lyubertsy" in the Moscow region, there are resources with catalogs there. Placement on them will give the maximum effect.

Below are a few TOP free resources for posting both general and purely construction.

5 general thematic catalogs of companies:

You can collect other directories by driving a query into Yandex “ catalog of companies add website” and the like.

5 building catalogs of companies:

You can collect other building catalogs by driving a query into Yandex “ directory of construction companies add website”, “building company catalogs”, “building site directories" etc.

Method 6. Regional thematic forums

Create an account on the forum, fill it out and help potential customers with questions, answer their questions. Do not engage in aggressive advertising, it will only push you away or you can simply be banned for violating the rules of the site.

This method is not fast, but on the “long arm”. Make it a habit to monitor new topics every day or every other day and respond.

Method 7. “Mom” forums

This method is not entirely honest and lies in the fact that you find forums where the topics of “scammers” or, in general, unscrupulous repair teams are discussed.

You register under the guise of a “local” forum member, stuff a dozen posts in different branches for naturalness, and then share your invented, but as realistic as possible story of unsuccessful cooperation with a private team that took the money, did nothing and disappeared.

As a result, I had to apply to the company, relying on the style of work I liked, etc. and so on. Surprisingly, everything was done clearly, the workers were clean, they cleaned up after themselves, polite ... They gave a guarantee ... The main thing is NOT to write the name of the company =)

Method 8. Virtual tours, panoramas

The method works great in this niche! Ideally, make the same BEFORE and AFTER panoramas, as well as virtual tours for the site (displayed on mobile phones as well) and on Facebook.

With their help, you can show the beauty of the repair, what potential customers love.

Yes, it has to be done for every project and it's an additional expense (although I prefer to call it an investment), but it will work out for you in the end.

Method 9. Youtube channel with thematic videos

We notice that since last year, people have become much more active in applying after watching Youtube videos. At the same time, in relation to this, it is felt that the line of distrust is completely or almost completely destroyed.

So, become a blogger! Record useful videos, answer questions from current customers (they are the same for most, if not all), promote your videos!

The faster you start, the more targeted views you have, the more “exhaust”.

Method 10. 2-Step Selling

Despite the fact that this has been talked about for several years, 99% do not implement it, hiding behind distrust (actually, laziness) in this “action”.

What is two-step selling? This is when, at the first stage of dating, you offer a potential client something of value for free in exchange for his contact information (usually an email / phone number).

Free, in order to be actively downloaded, must have a very high value for a potential client. She should “hit” right into his main pain.

As an example, I will cite the “hackneyed” topics - “ How to save up to 30% on apartment renovation!" or " How to distinguish an unscrupulous contractor and save more than one hundred thousand on repairs!”

But signing up is half the battle! Further, your task is to build trust between you and a potential client, to remind you of yourself until a decision is made. Calling a measurer to the site and developing a repair estimate can serve as a conversion action.

Method 11. Yandex Direct for apartment renovation

This is probably the most famous method that almost everyone has tried, but at the same time, it brought disappointment to 97% of those who tried it.

However, seeing how failed people set up Direct, I see nothing surprising in this.

Important! Recipe for failure: Add 10 words, concoct 1 ad for them, set a bid per click and put money in the account ...

Yandex Direct, when used correctly, gives very cool results, both in Moscow and in the regions.

Important! In Moscow, the minimum cost of an application for apartment renovation is 250 rubles.

However, in order to achieve this result, it is necessary to work closely both on advertising and on the site itself. You need to understand that the conversion to the application and its cost directly depends on your offer and portfolio.

Yandex Direct has a number of tools:

• (in search results on Yandex);
• (on information sites);
• (return of visitors who fall under the conditions you need);
• (show ads to a database of potential customers, collected, for example, using two-step sales);
• (show ads to the audience according to certain rules in the desired geo-location).

8 steps for setting up Yandex Direct:

1. Analysis of competitors;
2. Studying your potential customers;
3. Collection and development of basic key phrases, from which we will subsequently collect a wide range of queries (in other words, parse);
4. Parsing, cleaning, ungrouping requests;
5. Writing sales advertisements;
6. Setting up web analytics and;
7. Uploading advertising campaigns (AC) to your Yandex Direct account + setting;
8. Conducting advertising campaigns after the launch with the refinement and optimization of advertising campaigns.

Method 12. Google AdWords

This channel is not yet widely used in RuNet due to its greater complexity, but in some cases it is more profitable and cost-effective than Yandex Direct.

Google Adwords has a huge range of ad serving tools for a variety of conditions.

To describe them, you will need a separate huge article or a mini-book of more than 1 dozen pages.

But, since I want to give you a benefit within the framework of this article, I have made for you a selection of articles on third-party resources, which I recommend for study:

And finally, a few tips on what interests of the audience you can advertise:

• competitors;
• residential complexes in the area;
• developer;
• etc.

Method 13. SEO promotion of an apartment renovation website

Perhaps the most profitable way to attract potential customers. Keep in mind that by promoting your own website, you are investing in your tool.

You can promote the site both on your own and with the help of specialists (the main thing here is to find someone responsible and caring for your result and not fall into the hands of a streaming agency that “cuts” money from gullible customers, without giving results and without carrying out any work aimed at your achievement).

The main thing to remember is that such a specialist will not work for the price of a streaming agency! There are exceptions, of course, but they are exceptions!

So, what work should be carried out on the site to become a niche leader:

• analyze competitors in Yandex search results (we use the service);
• assemble the semantic core(a list of search queries for which people are looking for a solution to their problem and which you are solving);
• clean up and ungroup collected queries, so that as a result, groups of requests are obtained, for each of which a separate page of the site will be created (I recommend and for working with the semantic core);
• make a competent website structure based on the resulting groups of requests;
• draw up a TOR for the text based on the analysis of the current Yandex search results;
• write text according to the compiled technical specifications (we use the exchange of texts and);
• place everything on the site;
• perform SEO optimization of pages(SEO tags title, description. keywords, h1, internal linking);
• speed up page indexing in Yandex and Google;
• install analytics systems: Yandex Metrika and Google Analytics on the site, set goals;
• tune robots.txt;
• configure webmaster panels: Yandex.Webmaster and Google.Webmaster;
• register a site in authoritative directories of firms/websites;
• carefully select sites for placement of paid eternal links in exchanges and (we use tools and to select links);
• regularly add thematic and interesting articles to the site thereby expanding the reach of your target audience;
• regularly analyze site positions by search queries (we use services and);
• install CallTracking and work with your client base in CRM (we recommend a simple system all in one and more advanced)
• do website analytics on a regular basis using Yandex Metrics/Google Analytics.

Method 14. Selling website for apartment renovation

I recommend that you have a website without fail and constantly work on its improvement, content and promotion. A website is your asset that, with the right attitude, grows and grows your business, attracting the customers you need on autopilot!

Method 16. Analytics and strengthening of effective channels

I recommend using Yandex Metrika, because it is easier to understand and has, at the moment, a very serious functionality that allows you to conduct good analytics and identify problematic aspects of a site or an advertising campaign in order to correct them.

conclusions

To get around the majority of colleagues “in the shop” you just need to start doing a little bit every day!

Start implementing the ones I listed one by one, step by step. And very soon a trickle of potential customers will come to you on an ongoing basis with a progression.

Your task will be to “finish” the strategy for attracting and filtering the incoming flow of applications, as well as every day to do one action according to the plan.

Sounds simple, but it's true!

Let me give you a simple analogy - if every day you carry out specific repairs at the facility, then after X days (substitute the right one depending on the complexity of the repair) - the repair will be completed! If you purchase material and postpone repair work, the room will remain without repair.

[Express analysis] Critical problems of Landing and Yandex Direct in the niche